About Truwest

Who We Are

At TruWest Consultancy, we are committed to helping businesses operate with integrity, resilience, and clarity. Founded on the belief that “if something’s worth doing, it’s worth doing right,” we offer advisory and interim solutions that help companies navigate complex business environments, strengthen internal capabilities, and build cultures rooted in ethics and purpose.

With experience across sectors and regions, we partner with both European companies and US-based firms serving clients in Europe. From risk management to business development, performance improvement to sustainable practices — TruWest delivers high-impact solutions that align strategy with values.

Our Vision

To empower organizations to lead with integrity, enhance operational performance, and embrace meaningful transformation through expert-led, values-driven consultancy and interim leadership.

Our Mission

To be the trusted partner for organizations committed to ethical growth, sustainable practices, and strong, resilient cultures — where integrity is not only a principle, but a powerful business advantage.

For Consultation

truwest@protonmail.com

Why Choose Us

Integrity-Driven Solutions

Measurable Impact. Trusted Expertise.

At TruWest, we combine principled consulting with practical execution. Our clients choose us because we don’t just advise — we partner, we lead, and we deliver results that align with your values and business goals.

Personal Growth
90%
Self Awareness
96%
Leadership Skills
92%

Integrity at the Core

We don’t take shortcuts. We uphold the highest standards in every engagement.

Cross-Functional Expertise

From compliance to communication, we cover critical areas of business operations and leadership.

Proven Global Insight

With experience supporting US and European clients, we understand cross-border business dynamics and local expectations.

Flexible Engagement Models

Whether you need a short-term interim leader or a long-term advisor, our solutions are scalable and adaptable.

Real Results, Not Just Reports

We focus on actionable outcomes that improve your performance, reputation, and resilience.

How Get Our Services

Four Steps to Working With us

Working with TruWest is straightforward and personalized:

  • Initial Consultation

    Reach out through our [Contact] page to book a no-obligation consultation. We'll listen to your goals and challenges.

  • Tailored Proposal

    Based on your needs, we’ll provide a customized service outline — whether for advisory, interim leadership, or workshops.

  • Engagement

    Once approved, we begin working closely with your team, integrating where needed or advising independently with full transparency.

  • Review & Handover

    We ensure all projects are delivered with measurable impact, and we provide handover documentation or continued support if required.

Maarten Westermann

Maarten Westermann

Truwest Consultancy

Consultant

Meet With Our Consultant

  • Maarten worked as an international lawyer and consultant for global firms in the US and Europe for over 25 years.
  • Served as Chief Risk & Compliance Officer….from 2013 – 2024)
  • Consulted on legal, compliance, privacy and integrity services for large global firms (AKZO Nobel, Unilever, TMF, Nomad Foods, Pon and Etisalat)
  • Masters of Law from University of Groningen and MBA from University of Michigan
  • Guest lecturing at law and business schools in Michigan, Washington, D.C., Amsterdam, Groningen & Leiden

Get In Touch

Let’s Build Something Worth Building.

If you’re ready to move your business forward with clarity, accountability, and confidence — we’re here to help.

Workshops: Communication & Presentations

Since 2010, I have guest lectured at universities in the US and The Netherlands in various subjects. It gives me great joy and energy to share my legal, compliance and integrity knowledge with international students, and engage them in conversations whereby they learn practical insights that will help them in their academic and business careers.

Overview of guest lectures:
● University of Amsterdam Business School, Consulting Sustainability & Effective Communications
○ ABN AMRO, Sustainable Finance, 2025
○ Municipality of Amsterdam, Waste Management, 2024
● University of St. Thomas School of Law, Presentations Skills for Lawyers, 2023 - 2025
● University of Groningen Law School, Data Protection and Privacy Law, 2018
● University of Amsterdam Business School, Legal and Compliance Risk Management, 2017
● The Hague University of Applied Sciences, Legal and Regulatory Compliance, 2015
● University of Michigan Law School, The Effective In-House Lawyer, 2012
● American University Kogod Business School, Legal and Business Ethics, 2010”

Workshops: Communication & Presentations

Confident voices make stronger teams.
Our tailored workshops help professionals sharpen their communication and presentation skills for internal and external impact.

Topics include:

  • Executive presence

  • Storytelling in business

  • Effective team communication

  • Presentation delivery & feedback

Performance Management for Global Companies

Empowering your teams for peak performance.
We collaborate with global companies to improve their operations through. through localized performance frameworks, leadership development, and team alignment.

Services include:

  • Strategy & Culture key goals implementation

  • Manager coaching & training

  • Performance review systems

  • Employee engagement strategies

Business Development for Law and Consulting Firms

Expanding reach, strengthening strategy.
We assist global law and consulting firms with their business development by refining market approaches, building partnerships, and enhancing value propositions.

Services include:

  • Market analysis & entry support

  • Sales strategy & client targeting

  • Pitch refinement & presentation coaching

  • Local partnership identification

Risk & Compliance

Stay ahead of regulations — and reputation.
We help organizations develop, implement, and assess frameworks that ensure regulatory compliance and manage risk responsibly. Our goal is to safeguard your business while enabling growth.

Services include:

  • Risk assessments & audits

  • Compliance program development

  • Policy and procedure reviews

  • Regulatory readiness & reporting

Ethics & Integrity Advisory

Build trust from the inside out.
We support leadership teams and boards in embedding ethical decision-making across the organization — from daily operations to strategic choices.

Services include:

  • Ethics program design

  • Code of conduct development

  • Whistleblower framework guidance

  • Board advisory and governance reviews

Culture Transformation

Shape a workplace where values drive performance.
We help you assess, redefine, and transform your workplace culture — aligning behaviors, values, and goals across all levels of the organization.

Services include:

  • Culture assessments

  • Leadership alignment sessions

  • Change communication strategies

  • Team workshops & coaching

Privacy & ESG (Sustainability)

Responsible practices for today and tomorrow.
We help you meet data privacy obligations and ESG expectations through policies and practices that reflect both compliance and conscience.

Services include:

  • Data protection assessments (GDPR)

  • ESG strategy development

  • Policy drafting & stakeholder alignment

  • Sustainability reporting support